Imagine opening your Netflix account to find four independent Turkish television shows, a trailer for a German horror film, and three films you’ve already seen but didn’t particularly enjoy. Isn’t that not very helpful? Netflix, fortunately, has tailored their service to provide individualized recommendations in a way that will delight their customers and keep them coming back for more. The home screen displays content personalized to the viewers’ preferences, with lists geared to spark their interest and show them what they are most likely to be interested in. Unfortunately, they haven’t devised a method for getting all of your family members to agree on the movie to watch. Likewise, not all of your customers desire or utilize your product in the same way. Product customization is the key to meeting these various needs and providing significant and individualized service to your consumer base.
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What is Product Customization?
Product customization, also known as product personalization, is the process of providing customers with personalized goods and services based on their needs and desires. Customers can either approach a merchant to have particular adjustments made to a product, or they can customize the products themselves. Customers can modify things online in the latter case, which is what online businesses provide. Product customization has created a name for itself in the ecommerce business and has piqued the interest of online merchants. Let’s look at why the Product Configuration service has become so popular among ecommerce retailers. Get the idea from custom hemp oil boxes.
Key Benefits of Product CustomizationÂ
- Appeal to a Growing Demand for Product Customization
Product customization is becoming increasingly popular across a wide spectrum of audiences. When something can be customized, people are more likely to buy it. A recent Deloitte survey found that 36% of purchasers prefer customized merchandise. Offering a product customizer can give clients the variety of features they’ve come to anticipate from numerous firms, allowing you to cash in on this rising trend.
- Increase Customer Loyalty
Customers are more likely to buy from companies that allow them some control over their purchases, therefore personalized items can increase consumer loyalty. People are more likely to return to an online store for future purchases if they have a great experience with product customizers.
- Set more Realistic Delivery Time Expectations
Many eCommerce platforms, such as Amazon, have created unreasonable delivery time expectations. Customers demand next-day or even same-day delivery, but a Deloitte poll found that online shoppers are ready to wait a bit longer for products that can be customized. Customers understand that bespoke products take longer to process and manufacture than generic ones, and they demand higher quality as a result. You may also like to learn about; custom cupcake boxes.
- Get ahead of Competitors and Enjoy Reduced Return Rates
Beyond Amazon, there are millions of other eCommerce sellers, which can make the competition scary for smaller firms. A product return is something that every business owner dreads. They can result in lost revenue as well as increased expenditures and resources spent on product shipping both ways.
- Gain better Data about Customers
Offering product modification through customization software might help your company gain a deeper understanding of its customers. You may get a sense of your consumers’ interests and preferences by looking at the different characteristics they choose in their preferred items.
- Avoid Abandoned Shopping Carts
Another major issue that many businesses are attempting to address is the abandoned shopping cart. When clients appear to be about to make a purchase but never make it to the checkout screen, it may be incredibly irritating for business owners who are trying to figure out what’s keeping them from making a purchase.
- Facilitate the Sales Process for Sales Teams
You may also make things easier for your sales team by incorporating a product customizer into your company’s eCommerce experience. Customers can be visited on-site or work with sales agents in-store to customize products using cutting-edge software. Customers are more likely to make a purchase when they can view both the product visualization and exact price in real time.
Conclusion
We recommend looking for a customized product the next time you need to buy something and have a few specific specifications. Choose your own design and achieve the desired result, ensuring complete happiness with your purchase. For the same reasons, we recommend researching customization for organizations trying to add value to their product offering (and more). Switch to a digital production process and provide a one-of-a-kind, individualized consumer experience.
